Wear Your Hotdog Suit Often

May 15, 2026
Joyful woman laughing in warm sunlight

Original and authentic leaders tend to find creative ways to engage and build trust with their staff. I had the privilege of meeting a Chief Executive Officer recently that had a great sense of humor and wore a full-body hotdog suit to host a cookout for his staff. He wore this costume while serving at a hotdog cookout to acknowledge all of his employees. He served up hotdogs and all of the fixings for “National Hot Dog Day”. When he shared with me a photo of him in this hotdog costume, I immediately laughed and thought how ridiculous it was. But after further reflection, it warmed my heart.

A smiling woman in scrubs sits at a table with food, next to a man dressed in a hot dog costume. The scene is light-hearted and cheerful.

I have since asked from leaders who I am coaching, “What is your hotdog suit”? They think I’m crazy when I ask this question, but what I am really asking is “when was the last time” they let down their guard and practiced a bit of humility to build trust with their team.

So, I ask each of you, what behavior or activity have you engaged in that represents your hotdog suit? My sense of humility has always been humor and transparency. I tell stories about my interests, my family, and even my limitations and failures.

Woman dressed in camouflage pants, t-shirt, and fake beard poses playfully next to a Duck Dynasty poster featuring bearded men, creating a humorous tone.

Halloween 2013

Over the years, I have dressed as Where’s Waldo, Duck Dynasty, The Cat in the Hat, and a dog in the doghouse at work. I can’t say that I’ve ever donned a hotdog suit, but I can certainly understand why it might be a really good idea. Take the time to figure out what your hotdog suit is, and wear it often. It is a great way to build trust, loyalty, and teamwork.

Share: